News

03/22/2016
In keeping with the easing of diplomatic and trade relations with Cuba, Postmaster General Megan Brennan announced that the United States Postal Service will resume direct mail delivery to Cuba for the first time in 50 years. Thus far, the service will include First Class envelopes and postcards and Priority Mail Flat Rate envelopes and small packages. "Moving letter mail and package volume directly between our countries will improve service for businesses and consumers.", said Brennan. The Office of Foreign Assets Control (Dept. of the Treasury) and the Bureau of Industry and Security (Dept...
03/18/2016
Pew Center for Research examines the impact of self-identified born again and evangelical Christian voters in the 2016 campaign. For example, exit polls show large numbers of Donald Trump supporters identifying as such. Yet exit polls are not conducted in a way that truly screens for born again or evangelical characteristics. The Pew 2014 Religious Landscape Study compiled detailed geographic and demographic profiles including frequency of church attendance, degree of orthodoxy, and propensity to share their faith. These findings are potentially at odds with the actual behavior of exit poll...
03/16/2016
As part of National Nutrition Month 2016, the Food and Drug Administration has launched Snack Shack on its Whyville online community. The feature includes interactive games that help kids age 8-15 become familiar with new Nutrition Facts labels, and take ownership of their food choices in the context of an interactive online community of their peers. The FDA has proposed a series of updates to the nutrition labels that were originally created in 2006.Mailing List Ideas: Direct marketing campaigns aimed a those who are ecology and health conscious, as well as general consumers, and MDR...
03/15/2016
The just announced Google Analytics 360 cloud based marketing platform includes many compelling tools. Among them is Audience 360, a way to aggregate experience from analytics, campaign, email, and CRM campaigns in order to sharpen message targeting. Lookalike audiences and high performing customers are identified for greater campaign efficiency and ROI. These are all valuable assets to the decision making process all marketers must face. Another is Attribution 360, which helps optimize cross channel marketing dollar allocations, another crucial decision point. Integration with Adwords and...
03/14/2016
In a keynote address at the South By Southwest (SXSW) Interactive Conference in Austin, Texas, President Obama delivered a measured appeal to the technology community to work with government on issues from data privacy to the film and digital media industry's role in combating terrorist propaganda. As usual, the conference is brewing potential disruption in businesses from telecommunications to film to gaming and music.Mailing List Ideas: Direct marketers may target these audiences using mailing lists of SIC Codes for Communications, Motion Pictures, and various Computer Services. The U.S....
03/11/2016
On the occasion of International Women's Day 2016 it is important to recognize where gender equality attitudes stand. In a Pew Research Center Survey the world nets out at 65% in favor of gender equality. In the U.S., Canada, Germany, Australia, and the U.K. that figure tops out at over 90%. The survey asked respondents to rank gender equality among a total of six attributes associated with a democratic society. Gender equality came in second, behind only religious freedom. Global business leaders know it is right, with many pledging support.Mailing List Ideas: For marketers, taking a...
03/10/2016
Business travel road warriors and families on vacation all know the frustration of airline "fees". Fees abound for baggage, seat preference, itinerary change, even a pillow. They grow more numerous and continuously go up. Apparently U.S. Senators are air travellers too. In response to the rising tide of evidence and outcry, Senators Edward J. Markey (D-Mass.) and Richard Blumenthal (D-Conn.) have introduced the Forbidding Airlines from Imposing Ridiculous (FAIR) Fees Act. The measure would attach airline fees to the actual costs they incur to provide services.Mailing List Ideas: Targeting...
03/09/2016
The Food and Drug Administration has issued new guidelines and recommendation aimed at controlling the potential spread of the Zika virus borne by infected human tissues and tissue-based products. This affects medical, surgical and reproductive procedures ranging from blood donation and transfusion, to stem cell and gestational products, and more. Extended periods of ineligibility are being recommended for potential donors who may have been exposed to the Zika virus. Tissues harvested from deceased persons are also affected by the guidelines.Mailing List Ideas: Direct marketing campaigns...
03/08/2016
The Federal Trade Commission is compelling Verizon to obtain consumer consent regarding the telco's use of Unique Identifier Headers, referred to as UIDH, or supercookies. The order and consent decree describes teh result of a two year process. These are attached to emails and cannot be deleted. The data facilitates ad targeting from Verizon and third parties, until now without recipient's consent. This ruling continues ongoing FCC oversight of customer data privacy through transparency.Mailing List Ideas: Email freshness, accuracy, and compliance are prime considerations for direct marketers...
03/07/2016
For some time direct marketers have heard about the power of images. From videos to infographics, many metrics support the case. The next big thing is perhaps the simplest: branded emojis. From cars to diapers, hamburgers to tacos, custom emojis have been appearing in marketing campaigns for major brands. Facebook has expanded its array of "like" buttons. They have been crowdsourced. Bespoke emojis have been created at great cost by design firms. Sources of their appeal is the ability to transcend language and avoid ad blockers. (Hopefully spam filters will not flag them in email as they have...

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