News

04/20/2016
Europeans and Americans share many values and traits. From the Bill of Rights to the European Union the commonalities are many. However, a poll conducted by the Pew Research Center reveals there are differences by degree on several important issues. For example, Americans have a far more entrenched and fervent sense of individualism, especially when it comes to following their life path. They also exude a greater commitment to the idea that hard work equals success, as long as the government doesn’t interfere. Europeans as a whole are more accepting of the role of government in ensuring that...
04/15/2016
The Pew Research Center has conducted a survey among U.S. taxpayers to get a sense of how fairly they feel the tax system works. Despite what the current political climate might lead one to expect, more than half (54%) their tax bill is fair. 40% feel they pay too much. These findings are in contrast to a 2015 poll that revealed over 60% of Americans feel that wealthy individuals and corporations are not paying their fair share of tax. Staistics show that people reporting over $250,000 of income represent 2.7% of all returns, and pay 51.6% of all federal taxes. Taxpayers in the $50,000-$200,...
04/13/2016
Direct Marketing News has reported on the success that the Democratic candidates for President, Hillary Clinton and Bernie Sanders have had employing email. The introduction to Sen. Sanders' website states, "They have the money, but we have the people." Seems he has the money now as well. Through adept use of email and social media, Sanders has raised over $100 million since January, almost entirely in small individual donations. The two Democratic candidates have sent approximately 1.5 billion emails by the end of March. That total will surely skyrocket for the New York and California...
04/08/2016
Mailinglists.com introduces three unique databases of professionals in association with Precision IMA. They reach members of the most numerous generational cohorts in the U.S. workforce today, Baby Boomers (b. post WWII - early 60s)), Generation X (b. early 60s - early 80s), and Millennials (b. early 80s - early 2000s). They have adopted technology in their own unique ways and are engaged with social media as a tool for professional enhancement and personal growth. It has been compiled from specific Internet & website sources where these technology-enabled professionals focus their...
04/05/2016
The Office of the Inspector General of the United States Postal Service has issued a white paper report that provides background and analysis of the advertising mail industry, and its partnership with the USPS over time. In particular, the paper describes the effects and the recovery of the direct mail portion of USPS volume and revenue since the Great Recession. Effort is made to examine the effects of digital technologies, changing both print production and electronic media. Overall this is a valuable primer and update on the full spectrum of issues and opportunities (including mailing list...
04/04/2016
The Federal Trade Commission has included a session among its fall seminar series focusing on Smart TV. The purpose will be to learn more about how tracking technologies work, how the data gathered is being used, and to what extent consumers are or should be made aware of all this activity. The bottom line seems to be that technology manufacturers, media outlets and advertisers may now have access to every twitch, click and choice consumers make using smart TVs, and that the data can have an impact on experiences they have on all their devices.Mailing List Ideas: As Smart TV grows,...
03/31/2016
The Pew Research Center has compiled a report focusing on a number of major issues facing U.S. and Global populations. Subjects covered include diversity, religion, family makeup, prosperity, longevity and how the balance between segments within each area is changing. For example, in the politically charged atmosphere we are seeing today, the report expands on projections that the global population of Christians and Muslims will be virtually equal by 2050. It points out statistics that are already well known, such as the emerging dominance of the Millennial generation. The statistics effect...
03/28/2016
In a recent FCC blog post Chairman Tom Wheeler discussed the role of the FCC's position plays on competitive opportunity and facilitating innovation for small businesses, particularly those owned and operated by women and minorities. In particular, Chairman Wheeler asks Congress to keep in mind the charge that Section 257 of the Telecommunications Act of 1996 states, which is to empower these segments of the business community. He goes on to assert that the FCC has been successful at promoting small telecommunications operators and innovators, and opening a path to the $120 billion "app...
03/24/2016
New home sales are generally rebounding, but the pace is uneven over time and by region. The U.S. Census Bureau and the Department of Housing and Urban Development reported sales of new single-family houses in February 2016 at a seasonally adjusted annual rate of 512,000.  This is above the revised January rate of 502,000, but is 6.1 percent below the February 2015 estimate of 545,000. New home sales in the Northeast and Midwest declined in February 2016 versus January 2016, while the West showed strong gains.After increasing to the highest annual rate in six months, Sales of existing...
03/23/2016
The practice of mobile data gathering in the context of data privacy may be re-set. A startup initiative named CrowdSignals is seeking to enlist the aid of willing participants to allow data to be collected via smart devices (phones, watches, etc.) Privacy-focused standards for opting out, anonymizing data and third party use have been created. The data sets will span a wide range of daily activities. The purpose is to compile enough data to help researchers and businesses develop better machine learning algorithms for use in mobile applications and social contexts. A pilot effort is under...

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