The Direct Marketing Association
is the principal source of industry self-regulation and author
of cross-media best practices. The DMA is the leading global trade association of business
and nonprofit organizations using and supporting direct marketing tools and techniques.
The DMA advocates industry standards for responsible marketing, promotes relevance as the
key to reaching consumers with desirable offers, and provides cutting-edge research,
education, and networking opportunities to improve results throughout the entire direct
marketing process.
The DMA was founded in 1917.
Today it has more than 4,800 corporate, affiliate, and chapter members from the US and 46 other nations, including 55 companies listed on the Fortune 100.
