Bud K Mailing List

The Bud K Catalog is truly a compendium of unique and hard to find items including knives, swords and other various fantasy and medieval weaponry.

SEGMENTS

COUNTS THROUGH 07/31/2010

176,161

TOTAL UNIVERSE / BASE RATE

$95.00/M

10,018

1 MONTH BUYERS

+ $15.00/M

42,825

3 MONTH BUYERS

+ $10.00/M

90,998

6 MONTH BUYERS

+ $5.00/M

176,161

12 MONTH BUYERS

$95.00/M

23,807

3 MONTH INQUIRERS

+ $10.00/M

55,746

6 MONTH INQUIRERS

+ $5.00/M

108,440

12 MONTH INQUIRERS

$75.00/M

DESCRIPTION

The Bud K Catalog is truly a compendium of unique and hard to find items including knives, swords and other various fantasy and medieval weaponry. The file is composed of active buyers who are serious collectors and outdoors enthusiasts. The BudK catalog carries a variety of name brands such as Kissing Crane, Timber Wolf, Cold Steel, Smith & Wesson, Gil Hibben, Kit Rae and more. In addition to a wide array of martial arts and ninja equipment, this catalog also features a variety of unusual display pieces along with authentic swords, daggers and survival tools. BudK also carries a number of licensed movie and video game replicas manufactured by United Cutlery. Recent replicas include The Lord of the Rings, G.I. Joe, God of War, Devil May Cry IV and Prince of Persia.

Product Selects: (inquire for counts)

Apparel

Camping

Guns & Accessories

Knives & Swords

Law Enforcement & Military

Martial Arts & Self Defense

Novelties & Toys

Demographics:

Primarily Male

Average age: 50

Average income: $52,000

Avg. Unit of Sale: $68

List Source: 80% Direct Mail, 20% Space Ads

RECOMMENDED USAGE
We recommend usage of this list for outdoor sports-related offers as well as gun activist supporters and wildlife conservation fundraisers. Mailers with offers for a primarily male audience should excel with use of this file.

MINIMUM ORDER
5,000 Names

DELIVERY SCHEDULE
48 Hours

NET NAME POLICY
85% + $8.00/M run charges; 50,000 minimum quantity

RESTRICTIONS
List owner reserves the right to rent mailer's list on a reciprocal basis.

TERMS

1.	The information contained on this data card is believed to be correct. However we cannot guarantee its accuracy or the outcome of any mailing utilizing the names.
2.	Rental of this file constitutes a one-time usage by the mailer. A sample mail piece is required.
3.	A commission of 20% is available to recognized brokers. Payment in full is required 30 days from mail date.
4.	All cancelled orders prior to mail date are subject to a $50 cancellation fee in addition to any applicable running, selection, and shipping charges. All orders cancelled after mail date will incur full list rental charges.
5.	Both list broker and mailer agree that List Locators & Managers is acting only as a third party representative of this list and that List Locators & Managers cannot be held accountable for any damages or loss incurred by using this list.

ORDERING INSTRUCTIONS

To order this list, contact your List Broker and ask for NextMark List ID #97860 or click here to place your request.
5,000 NAME MINIMUM ORDER $0.00 MINIMUM PAYMENT
85% NET NAME AVAILABLE ON ORDERS OF 50,000 OR MORE ($8.00/M RUN CHARGE)
EXCHANGE IS AVAILABLE
PLEASE INQUIRE ABOUT REUSE
TELEMARKETING IS NOT AVAILABLE
CANCELLATION FEE AT $50.00/F

POPULARITY:	100
MARKET:	CONSUMER
MEDIUM:
SOURCE:	80% DIRECT MAIL, 20% SPACE ADS
GEO:	DOMESTIC (US)
GENDER:	70% MALE
INCOME:	$52,000.00
SPENDING:	$68.00 AVERAGE ORDER

SELECTS

3 MONTH RECENCY

$10.00/M

6 MONTH RECENCY

$5.00/M

PRODUCT (SELECT/OMIT)

$10.00/M

SCF

$5.00/M

SEX

$5.00/M

STATE

$5.00/M

ZIP

$5.00/M

ADDRESSING

KEY CODING

$2.00/M

CHESHIRE LABELS

NO CHARGE

EMAIL DELIVERY

$35.00/F

KEY CODE

$2.00/M

NTH

NO CHARGE

P/S LABELS

$7.50/M

RUN CHARGES

$8.00/M

ZIP +4

$3.00/M

ZIP TAPE SETUP

$30.00/F

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