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Boston Proper Mailing List

The best way to describe the fashions in the Boston Proper Catalog is "Effortless." The clothing is fresh and uncontrived so that the wearing is comfortable and natural. Active wear, casual wear, swimwear, fashion accessories and shoes - Boston Proper fashions fit the lifestyle of today's active woman.

SEGMENTS COUNTS THROUGH 08/07/2010
610,476 TOTAL UNIVERSE / BASE RATE $115.00/M
 41,136 1 MONTH BUYERS    $145.00/M
 187,982 3 MONTH BUYERS    $140.00/M
 286,016 6 MONTH BUYERS    $135.00/M
 396,340 12 MONTH BUYERS    $125.00/M
 610,476 24 MONTH BUYERS    $115.00/M
 92,574 12 MONTH REQUESTORS    $80.00/M
  FUNDRAISERS & PUBLISHERS    $65.00/M
  FOOD RATE    $80.00/M
DESCRIPTION

The best way to describe the fashions in the Boston Proper Catalog is "Effortless." The clothing is fresh and uncontrived so that the wearing is comfortable and natural. Active wear, casual wear, swimwear, fashion accessories and shoes - Boston Proper fashions fit the lifestyle of today's active woman.

 

Recency 50+ 75+ 100+ 150+ 200+ Total
03 MONTHS 180,663 173,391 162,461 147,617 135,620 187,982
03 MONTHS AVERAGE PURCHASE 176,389 159,397 134,218 91,110 60,362 187,982
03 MONTHS LAST PURCHASE 162,933 140,146 111,630 74,632 51,212 187,982
03 MONTHS SHOE & ACCESSORIES 58,014 57,771 57,375 56,546 55,712 58,143
03 MONTHS SPORT 122,386 120,824 117,496 112,830 108,352 122,892
03 MONTHS WEB 131,576 126,745 119,418 109,283 101,037 136,333
06 MONTHS 274,474 263,688 246,056 222,264 203,081 286,016
06 MONTHS AVERAGE PURCHASE 267,459 242,239 203,487 138,786 92,783 286,016
06 MONTHS LAST PURCHASE 248,737 216,425 172,251 116,307 80,564

286,016
06 MONTHS SHOE & ACCESSORIES 87,054 86,620 85,828 84,418 82,850 87,359
06 MONTHS SPORT 192,698 190,297 183,970 174,766 166,589 194,220
06 MONTHS WEB 199,892 192,558 180,757 164,270 150,969 207,683
12 MONTHS 379,216 363,134 338,203 304,236 276,566 396,340
12 MONTHS AVG PURCHASE 368,840 332,293 277,935 188,651 125,438 396,340
12 MONTHS LAST PURCHASE 343,864 298,021 236,272 158,982 109,088 396,340
12 MONTHS SHOE & ACCESSORIES 169,331 168,270 166,173 162,732 158,701 170,082
12 MONTHS SPORT 248,410 245,502 238,222 226,833 216,611 250,366
12 MONTHS WEB 273,376 262,402 245,924 222,409 203,549 285,087

 

DEMOGRAPHIC PROFILE:
Buyers are affluent women, 30-55 years of age, with incomes in excess of $80,000. These professional women value their precious leisure time and want to spend it in relaxed quality clothing.

These upscale customers value the convenience and ease of shopping by mail.

www.bostonproper.com

20% Commission To Recognized Brokers

 
ORDERING INSTRUCTIONS
  • To order this list, contact your List Broker and ask for NextMark List ID #72941 or click here to place your request.
  • 10,000 NAME MINIMUM ORDER $0.00 MINIMUM PAYMENT
  • PLEASE INQUIRE ABOUT NET NAME
  • EXCHANGE IS AVAILABLE
  • REUSE IS AVAILABLE
  • TELEMARKETING IS NOT AVAILABLE
  • CANCELLATION FEE AT $100.00/F
Direct Marketing Association (DMA) Member
POPULARITY: 100
MARKET: CONSUMER
MEDIUM: Postal Mailing List  
SOURCE: CATALOG 
GEO: DOMESTIC (US) 
GENDER: 90% FEMALE  
INCOME: $80,000.00 
SPENDING: $190.00 AVERAGE ORDER 
SELECTS
$100+ BUYERS   $40.00/M
$150+ BUYERS   $50.00/M
$50+ BUYERS   $30.00/M
$75+ BUYERS   $35.00/M
CANCELLATION RUNNING CHARGES   $10.00/M
GENDER/SEX   $8.00/M
LAST PURCHASE, AVERAGE PURCHASE   $15.00/M
MULTIBUYERS OR SINGLE PURCHASE   $10.00/M
PETITE / LARGE SIZE SELECTS   $15.00/M
PRODUCT: SALE BOOK BUYERS   $15.00/M
PRODUCT: SHOES & ACCESSORIES   $15.00/M
PRODUCT: SPORTS BOOK BUYERS   $15.00/M
PRODUCT: SWIMWEAR BUYERS   $15.00/M
RUNNING CHARGES   $8.00/M
SCF   $8.00/M
STATE   $8.00/M
ZIP   $8.00/M
ADDRESSING
KEY CODING  $2.00/M
EMAIL  $59.00/F
FTP  $79.00/F
KEYING  $2.00/M
MAG TAPE  $34.00/F
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