BOOKSPAN GARDEN CITY SCIENCE FICTION BOOK CLUB Mailing List

The Science Fiction Book Club members interests include science, medicine, technology, science-fiction collectibles. The average age is 41, income $45,000. This list works for hi-tech offers, collectibles, general merchandise, magazine and credit card mailers.

SEGMENTS

COUNTS THROUGH 06/30/2010

148,567

TOTAL UNIVERSE / BASE RATE

$100.00/M

19,484

LAST 1 MONTH HOTLINE PAYER

+ $16.00/M

44,726

LAST 3 MONTH HOTLINE PAYER

+ $12.00/M

2,479

LAST 3 MONTH NEW MEMBERS

+ $12.00/M

148,567

ACTIVE MEMBERS

$100.00/M

30,607

LAST 12 MONTH PAID CANCELS

$50.00/M

FUNDRAISERS RATE

$75.00/M

COUNTS THRU 06/30/2010

DESCRIPTION

(FORMERLY: Science Fiction Book Club)
(FORMERLY: Doubleday Direct Inc The Science Fiction Book

Club)

The Science Fiction Book Club members interests include

science, medicine, technology, science-fiction

collectibles. The average age is 41, income $45,000. This

list works for hi-tech offers, collectibles, general

merchandise, magazine and credit card mailers.

These are people who respond to member mailings every 3

weeks, all credit screened, quality mail-order buyers.

Additional Charges:
Credit Plus @ $12/M
Internet @ $12/M

Demographics:
Average age - 41
Average income - $45,000

Orders canceled after mail date will be charged full

rental. Orders received and processed will be subject to

a $100 flat cancellation fee and $15/M running charges.

All exchange orders are based on the gross quantity

shipped.

Updated monthly.

ORDERING INSTRUCTIONS

To order this list, contact your List Broker and ask for NextMark List ID #107869 or click here to place your request.
8,000 NAME MINIMUM ORDER $0.00 MINIMUM PAYMENT
85% NET NAME AVAILABLE ON ORDERS OF 50,000 OR MORE ($8.50/M RUN CHARGE)
PLEASE INQUIRE ABOUT EXCHANGE
PLEASE INQUIRE ABOUT REUSE
TELEMARKETING IS NOT AVAILABLE

Direct Marketing Association (DMA) Member

POPULARITY:	95
MARKET:	CONSUMER
MEDIUM:
SOURCE:	80% DIRECT MAIL, 20% DIRECT RESPONSE ADVERTISING
GEO:	DOMESTIC (US)
GENDER:	40% FEMALE 53% MALE
SPENDING:	$9.98 AVERAGE ORDER

SELECTS

1 MONTH HOTLINE

$16.00/M

AGE

$12.00/M

CHANGE OF ADDRESS

$12.00/M

CHILDS AGE

$12.00/M

DOLLAR AMOUNT

$12.00/M

GENDER/SEX

$7.00/M

INCOME SELECT

$12.00/M

PAID

$7.00/M

PRESENCE OF CHILD

$12.00/M

PRODUCT

$12.00/M

SCF

$7.00/M

STATE

$7.00/M

ZIP

$7.00/M

ADDRESSING

KEY CODING

$2.00/M

CD-ROM (FLAT FEE)

$50.00/F

FUNDRAISING/NON-PROFIT

KEYING

$2.00/M

MODEM/FTP/BBS (FLAT FEE)

$60.00/F

RUN CHARGES

ZIP TAPE (FLAT FEE)

$30.00/F

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