Mailing lists ... Buy. Use a Mailing List Brokers Or Managers. What's the Difference?

Mail List Brokers

Mailing List Brokers are responsible for doing all the list research and making list recommendations for the mailer. In addition, mailing list brokers perform price negotiations, clear the sample mail piece, track the orders, and in general are the go-between for the mailer and the list owner.

Good mailing list brokers are marketing data professionals who will do all the leg work for you. The services of the mailing list broker come to the mailer at no cost. So, better mailing list brokers mean better lists, and no added costs for the mailer.

Mailing List Managers

Mailing List Managers generally work at or for the list owner directly. They are responsible for aggregating the list and are charged with maintaining list accuracy. Mailing list managers work for the list owner, so understandably are charged with maximizing the value of the list. Mailing list brokers act as negotiators between the list user and the owner/manager.

So you can see that marketing data professionals are the key members of your development team. Who you chose can make all the difference.