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What is analytics?

analytics is the science of analyzing data for decision making. Analytics is most often applied within financial services, direct and interactive marketing organizations. However, new categories for its application are emerging such as mobile analytics and online video analytics.

You are welcome to share and modify this definition under the Attribution-NonCommercial-ShareAlike 3.0 United States Creative Commons License with the attribution "Definition provided by NextMark" (including the hyperlink to NextMark's home page).