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What is customer retention?

customer retention is the tendency to keep customers buying from you. Customer retention is essential to sustaining business growth and profitability. In most businesses, it costs much more to acquire a new customer than it costs to retain an existing customer.

You are welcome to share and modify this definition under the Attribution-NonCommercial-ShareAlike 3.0 United States Creative Commons License with the attribution "Definition provided by NextMark" (including the hyperlink to NextMark's home page).