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What is churn?

churn is the practice of customers switching vendors to take advantage of special discounts or promotions. The effect of churn can be extremely costly for companies that invest significantly in customer acquisition.

You are welcome to share and modify this definition under the Attribution-NonCommercial-ShareAlike 3.0 United States Creative Commons License with the attribution "Definition provided by NextMark" (including the hyperlink to NextMark's home page).