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What is a blow-in?

A blow-in is a promotion that is loosely inserted in a catalog or magazine. You will often find blow-ins as post card-sized promotions that fall from the magazine when you open it up. These are called "blow-ins" because of the process used to insert the promotions into the publication.

You are welcome to share and modify this definition under the Attribution-NonCommercial-ShareAlike 3.0 United States Creative Commons License with the attribution "Definition provided by NextMark" (including the hyperlink to NextMark's home page).