Email List Marketing to Buy E Mail Lists

In the words of Release 1.0 publisher Esther Dyson, "Permission marketing is the wave of the future." Email list marketing is more than capturing an email address. You can't just send those persons email. They must opt-in.

Not opting-out isn't the same as opting-in. The safest route to courteous and compliant email list marketing is giving the prospect the choice of checking a preference like "Yes, I want to receive material" or "Put me on your email alert service."

The following recommendations were developed to help marketers better ensure the delivery of legitimate email communications and build an ongoing, mutually beneficial dialogue with recipients through email list marketing. These recommendations also assist in integrating marketing communications and securing brands in a significant and visible portion of the online space:

• Marketers should give due consideration to matters concerning privacy, security, and confidentiality when undertaking email list marketing campaigns.
• Marketers should be aware of and familiar with existing U.S. federal, state, local and international privacy and data protection laws that may govern commercial email list marketing. The DMA recommends that organizations consult independent legal counsel for advice with respect to specific facts and circumstances that may be applicable depending on jurisdiction and business practices.
• Organizations are encouraged to refer to laws such as the CAN-SPAM Act of 2003, the Childrens Online Privacy Protection Act (COPPA), the Health Insurance Portability and Accountability Act (HIPAA) and the Gramm-Leach-Bliley Act (GLB) to evaluate if they are applicable to their email list marketing plans.